How to Get a Job in Marketing in 2026 (Become an Asset)

Описание: Sean Williams is a 30-year marketing veteran and is the founder of Dashboard Marketing.

If you care about building a meaningful career or resilient business with a brand that truly delivers this episode is for you.

Today Sean will cover:
🔹 What people look for when hiring
🔹 How to keep yourself open to opportunity
🔹 Understanding that careers evolve over time
🔹 The importance of using AI to augment your ability
🔹 How brand is a promise that you need to deliver on

Follow Sean:
🌐 Website 👉 https://dashboardmarketing.ca/
🔗 LinkedIn 👉   / seanwillliams  

⏱️ Timestamps:
00:00:00 Speaking to students about getting a job in marketing
00:01:41 Be open to other roles in the industry
00:02:40 It’s hard to be good at sales
00:04:30 Be valuable to potential employers
00:07:29 Biggest issue when finding a marketing job today
00:09:05 Using AI in school vs. in the real world
00:10:24 How to use AI to improve your skills and value
00:12:42 Differences between personal and business social media use
00:14:11 How to deal with negative customer interactions
00:17:53 Where is the responsibility to learn customers success?
00:19:48 Understanding your strengths
00:21:01 Sean’s background
00:22:53 Why marketing?
00:25:19 Getting laid off and starting a business
00:27:58 Influence parents had on becoming and entrepreneur
00:30:17 Finding a sense of purpose in work
00:33:33 What has change in marketing over the years
00:35:36 How companies get brand wrong
00:37:29 The immense damage of not caring for your customers
00:40:14 Don’t forget to focus on customer retention
00:41:43 Preparing for a job interview
00:43:24 Biggest problems customers are trying to solve
00:46:04 Think about your brand early on in your business journey
00:47:25 What can entrepreneurs do to help with their marketing
00:49:12 You have to network
00:51:28 LinkedIn is important for business and job hunting
00:54:24 Getting into business with your spouse
00:56:17 The importance of partnering with someone the complementary skills
00:57:24 Finding balance as an entrepreneur
00:59:25 We have different seasons as our businesses grow and evolve
01:02:49 Other things that employers look for in new hires
01:03:46 Businesses often don’t fully understand brand
01:06:53 It’s not about you, it’s about the customer
01:08:52 Final takeaway message