The Zoho upmarket move

Описание: Silently, but steadily, Zoho enters the enterprise market, first as a natural evolution, as Zoho's customers grew with the help of the Zoho platform, then, for some years now, more strategically. Prashanth V K, Zoho's head of CX market strategy explains how the company extends its proposition of delivering high value to customers from the SMB market into the enterprise market.