#27: Jerry Greenberg - Obsession Served Raw

Описание: Working from a home office outfitted with a built-in test kitchen, Jerry Greenberg has launched six distinct restaurant concepts—from elevated sushi to handmade pasta to Philly cheesesteaks. The most iconic of these is Sugarfish, a cult-favorite sushi chain revered for its meticulous yet effortless approach to the dining experience.

Tall, trim, and totally composed, Jerry is not what you picture when you hear “restaurateur.” Yes, he once took a tech company public in the ’90s, but don’t mistake him for the money guy. For Jerry, it’s all about the food.

In this conversation, Jerry shares how he and his partners treat each concept like a Rubik’s cube, twisting every detail until it clicks. From menu to lighting to timing, every element serves a singular mission: to deliver that one transcendent bite when a guest says, “Damn, that’s good.”

On this show, I seek out “business artists.” These are artists who build a business to get their creations into the world, and businesspeople who approach company building with the intentionality of an artist. Jerry fits both of these definitions.

Please enjoy my conversation with a restaurateur, business artist, and obsessive entrepreneur. This is Jerry Greenberg, At Large.

Show Links:

Sugarfish - https://sugarfishsushi.com/
Nozawa Bar - https://www.nozawabar.com/
Kazu Nori - https://www.handrollbar.com/
Hi Ho Cheeseburger - https://www.hiho.la/
Uovo - https://uovo.la/
Matu - https://www.matusteak.com/
Sugarfish’s Rice Cookers - https://sugarfishsushi.com/our-story/
First Light Farms Grass Fed Beef - https://www.firstlight.farm/
Unagi - https://www.foodandwine.com/seafood/e...
Peter Bjorn and John - Young Folks -    • Peter Bjorn And John - Young Folks  


📸@swhnorton
🐦@swhnorton
🖥️www.atlargeshow.com

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This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services.

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TIMECODES:
00:00 - Introduction to Jerry Greenberg
02:02 - The Beginnings of Jerry's Relationship to Restaurants
03:58 - Chef Nozawa Asks Jerry To Team Up
09:50 - How To Be Better When You Do The Same Thing As Everyone
10:50 - The Rubick's Cube of Business
14:40 - The Famous Sugarfish Rice
19:19 - The Famous Matū Cheesesteak
25:55 - Scaling with Quality
29:00 - The Famous Uovo Pasta
31:51 - Why & How Jerry Keeps Opening Restaurant Concepts
34:58 - The Simple Love of Food
35:35 - Setting The Sugarfish Culture
38:45 - Jerry Cooks
41:46 - At Large & Off The Cuff