Black Friday Part 4 - The Mom Test and 8 More Tips That Actually Work

Описание: Your website's gonna get rammed on Black Friday - but are you actually ready? Matt Edmundson reveals 9 battle-tested Black Friday strategies that address the operational realities most eCommerce brands completely ignore.

Discover the 'mom test' framework that prevents customer confusion before it happens, learn why 70% of Black Friday sales happen on mobile devices (and how to prepare for it), and understand why Black Friday is really a two-week opportunity, not a single day. This episode covers essential operational preparations from site speed optimisation to weekend customer service planning.

Matt shares hard-won insights from years of Black Friday campaigns, including why Thursday cart abandonment rates spike, how to be creative with expensive paid media, and the SEO strategy of maintaining year-round Black Friday pages.

Timestamps

00:00 - Introduction
06:00 - The Mom Test Framework
07:00 - Site Speed Optimisation
08:00 - Customer Service Planning
11:00 - Creative Paid Media Strategies
13:00 - Social Media Anticipation Building
14:00 - Mobile: 70% of Sales Reality
15:00 - Thursday Cart Abandonment
16:00 - Two-Week Mindset Shift
18:00 - Year-Round Black Friday Pages

Resources Mentioned

📌 Google Site Speed Checker - Test your website performance
📌 eCommerce Cohort - Free monthly strategic sessions: https://www.ecommercepodcast.net
📌 eCommerce Podcast Newsletter - Weekly insights and frameworks

Connect & Continue Learning

🔔 Subscribe for weekly eCommerce insights:    / @ecommercepodcast  
💬 What's your biggest Black Friday preparation challenge? Share below!
📱 Follow for daily tips: Instagram @mattedmundson

Today's guest: Matt Edmundson
Company: Aurion
Website: https://aurioncompany.com/
LinkedIn:   / mattedmundson  

#BlackFriday #eCommerce #MobileCommerce #CustomerService #eCommercePodcast #DigitalMarketing #OnlineRetail #BlackFridayTips #MobileOptimisation