Marketo Lead Nurturing 101: Building your nurture

Описание: In our penultimate webinar on turning your design into an Engagement Program to build your nurture. Learn about cadence and monitoring exceptions for successful and efficient nurture campaigns.

How about we work together to improve your nurture campaigns and bring them up a notch?
https://info.jtfmarketing.co/book-a-m...

Chapters:

0:00 Introduction
0:33. What we'll cover today
1:58 Foundations of a nurture
2:47 Revenue Cycle Model
5:09 Content analysis
6:58. Channels & tags
8:44 Embedded vs. Email vs. Mix
12:05 A/B testing in nested programs
13:21 Add to your engagement programs
15:28 First time inclusion
16:33 Tips for managing your program
19:11 Get ready to launch