Internal Communication in Times of Crisis | Leadership, Trust & Crisis Management ITPR Unpacked

Описание: When a crisis hits, most organisations focus on external messaging.
But what about your people?

In this episode of ITPR Unpacked, we’re joined by Alison Arnot – award-winning PR and internal communications consultant, speaker and author of Internal Communication in Times of Crisis – to explore why internal communication should be central to crisis management, not treated as an afterthought.
With over 25 years’ experience in PR, internal communication and crisis communication, Alison shares practical insight for business leaders, HR professionals, marketing directors and communications teams on how to manage trust, clarity and leadership during high-pressure moments.
In this episode we cover:

Why internal communication often fails during a crisis
The key differences between internal and external crisis communication
How leaders and line managers shape employee trust
Crisis communication in hybrid and remote workplaces
How to measure internal communication effectiveness
Low-budget, high-impact internal comms actions
Post-crisis recovery and rebuilding organisational resilience

If you are a business owner, CEO, communications leader or HR professional responsible for managing people through uncertainty, this episode will give you practical, strategic advice you can apply immediately.