How AI is Changing SEO — What Content Marketers Need to Know to Adapt
Автор: Aspiration Marketing
Загружено: 2026-02-02
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Описание: In this episode of the Aspiration Marketing Podcast, we explore how AI is revolutionizing SEO and what content marketers need to know to adapt. As AI-driven search engines like ChatGPT and Google's Gemini reshape how users find and trust information, traditional SEO is evolving into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I delve into how these shifts require content marketers to focus on user intent, context, and semantic meaning rather than just keywords. Learn how to build authoritative, well-structured content that AI systems can trust and reference, ensuring your brand remains visible and credible in an AI-driven world. Join me as we navigate the new landscape of AI-powered search and discover strategies to keep your content relevant and impactful.
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