How Much Budget Do You REALLY Need for Meta Ads (I spent over $100M on ads)

Описание: Most people get Facebook ads COMPLETELY wrong. After spending over $100M on Facebook ads for my 7-figure agency, I'm sharing the exact ABO vs CBO strategy that actually works.

Ad Calculator: https://docs.google.com/spreadsheets/...
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🔥 THE PROBLEM:
Everyone asks "Should I use ABO or CBO?" - but that's the WRONG question. The real question is "WHEN should I use each one?"
✅ THE 3-PHASE FRAMEWORK:
PHASE 1 - TESTING (ABO):

Run single ads in single ad sets across multiple audiences
Force each ad to spend its full budget
Prevent Meta from premature optimization
Identify your true winners

PHASE 2 - CONSOLIDATION (ABO):

Move winning ads into winning ad sets
Verify performance at scale
Maintain control while expanding
Build confidence in your proven assets

PHASE 3 - SCALING (CBO):

Graduate proven winners to Campaign Budget Optimization
Let Meta optimize day-to-day performance
Reduce manual work
Run campaigns on autopilot

🎯 WHY THIS WORKS:
Starting with CBO is like giving Meta total freedom before knowing what works. Starting with ABO gives YOU control during the critical discovery phase, then gradually hands optimization to Meta once you've validated winners.
This isn't theory - this is battle-tested across $100M+ in ad spend.
📊 RESULTS:

7-figure marketing agency built on this strategy
Clients running profitably on autopilot
Consistent, scalable results
Minimal account management needed

Facebook Ads Course: https://info.christianjamal.com/ - Book a Strategy Call: https://info.christianjamal.com/book-...

⏱️ TIMESTAMPS:
0:00 - The CBO vs ABO Mistake Everyone Makes
0:07 - Understanding Campaign vs Ad Set Optimization
0:29 - Why Cheap Clicks Kill Your Results
1:11 - The Real Question: WHEN to Use Each
1:34 - The Complete 3-Phase Framework
2:18 - Giving Meta the Tools to Succeed
💬 QUESTIONS? Drop them in the comments!
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