Driving Referrals Through Smarter Physician Engagement
Автор: Forum for Healthcare Strategists
Загружено: 2026-02-16
Просмотров: 59
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Webinar recorded on July 30, 2025
Reaching physicians at the right moment with the right message is no longer optional—it’s essential for driving referrals and proving marketing ROI. Join Kathleen Allenbaugh (Director of Marketing) and Azmina Rahemanji (Assistant Director of Marketing) from Johns Hopkins Medicine, along with Stacy Compty (Client Success Leader at IQVIA), to learn how Johns Hopkins uses behavioral data to power smarter, more personalized campaigns that go beyond opens and clicks. Discover how segmentation and timing boost physician engagement and deliver measurable results.
Sponsored by IQVIA
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