How To Rank YouTube Video With Tags Full explanation about tags

Описание: How-to keywords (“how to shave a cat”)
Reviews (“beats by Dre review”)
Tutorials (“Setting up WordPress”)
Anything fitness or sports related (“Cardio kickboxing”)
Funny videos (“Cute animals”)
Why is this important?

Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google. In that case, you’ll ONLY get traffic from people searching on YouTube.

But if you optimize for a video keyword, you’ll also get targeted traffic to your video directly from Google’s first page.

The question is:

How do you find these magical keywords?

All you need to do is search for one of the keywords you found in the last step.

Then see if any of the keywords you searched for have YouTube video results, like this:

videos search results in google 4
Simple, right?

Once you’ve found a Video Keyword, it’s time to see if there’s any search volume for that keyword. Otherwise, you might rank in Google for a keyword that only gets 20 searches per month. That’s not worth it.

So make sure target keyword gets at least 100-1k searches per month in Google (you can find this information using the Google Keyword Planner):

search volume results3
Why 500 searches per month?

If you can get that video to rank in Google, then a lot of those searchers will click on YOUR video in the results.

That means you’ll get more high-quality traffic to your video, and ultimately, your site.

Here’s a real life example:

Because Backlinko is in the SEO niche, I’m going to look for video keywords using searches like “keyword research tips”, “how to build backlinks” and “SEO tutorial”.

Bingo! The keyword “SEO tutorial” bring up a YouTube result in Google:

video search results example
Sure enough, that keyword exceeds our minimum of 500 monthly searches:

search volume results2
So that would be a great keyword to create a video around.

In fact, I already did

Speaking of creating your video…

Step #2: Publish a High-Retention Video
Here’s the truth:

If you want your videos to rank, you need to keep people watching.

The amount of your video that people watch is known as Audience Retention.

And YouTube has gone on the record saying: “Audience Retention” is a HUGE ranking factor. To quote YouTube:

Audience retention
In other words:

If your video keeps people on YouTube, YouTube will rank your video higher in the search results.

(After all, YouTube wants people to stay on the platform so they click on ads. And if you help them with that goal, they’ll promote your video).

The question is:

HOW do you create a video that keeps people engaged?

(Also known as a “High-Retention Video”)

Here are 3 simple steps that work GREAT. I had to learn these 3 steps the hard way. But thanks to this short video, you can start pumping out High-Retention Videos right away.

VIDEO TUTORIAL
How to Quickly and Easily Boost Viewer Retention: 3 Simple Steps
As you can see, High-Retention Videos DON’T require a fancy camera or microphone. You really don’t need to sweat production value that much.

As long as your video is valuable and interesting to watch, you’re good to go.

The bottom line?

If your video stinks, it won’t rank…no matter how optimized it is for SEO.

Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury. So they rely on Audience Retention.

That said, Audience Interaction is one of several ranking signals that YouTube uses in its algorithm.

So let me show you the 5 other important YouTube ranking factors:

Video Comments

If someone leaves a comment, it sends a strong message to YouTube that they probably enjoyed the video (or at least engaged with it).
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In fact, when I recently analyzed 1.3 million YouTube search results, I found that comments STRONGLY correlated with ranking highly in the search results:

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