The Making Of A Sleep Course: How One Psychologist Scaling 15 Yrs Of Clinical Wisdom

Описание: Most therapists and Quiet Builders eventually hit the same wall:

👉 A full caseload, the same conversations repeated week after week, and the nagging sense that their impact could reach further.

That was Dr. Toni O’Planick’s story. After 15+ years in the mental health field—and extensive training in CBT-I for insomnia—she realized that while 1:1 therapy was powerful, it wasn’t scalable.

The same insights that helped hundreds of patients sleep better could help thousands… if only there was another way to share them.

Enter online courses.

In this live conversation, we explore Toni’s journey of turning her clinical expertise and personal insights into a course—one that blends CBT-I with her own voice, wisdom, and humanity.

We’ll cover:
🔹 The moment Toni realized she needed to scale beyond the therapy room
🔹 Why CBT-I felt “made” for a course—and how she made it her own
🔹 How AI actually supports (not replaces) course creators who lead with lived experience

This conversation is a must-watch if you’re a therapist or Quiet Builder ready to create your first course, but you’ve been stuck between idea and execution.

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⌚️TIMESTAMPS:

01:30 — Why therapists consider courses after 5–15 years in practice
03:50 — Recognizing repeating patterns in client sessions
05:55 — Trading time for income vs. creating leverage
10:05 — Why CBT-I felt “made” for a course (and how Toni personalized it)
13:00 — The self-doubt every creator feels (“Why me?”)
19:10 — Navigating the AI wave as a course creator
23:05 — How AI actually supports (not replaces) your course creation
26:10 — Why Toni joined a mastermind instead of going solo
29:40 — Inside the mastermind: accountability, momentum, and community
37:45 — Encouragement for colleagues on the fence about starting
39:45 — How courses fit into her overall practice & next evolution

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About Dr. Toni O’Planick

Dr. Toni O’Planick is a Clinical Psychologist specializing in evidence-based care for psychological distress. She integrates CBT-I with her own clinical wisdom to help people reclaim rest and focus on what truly matters. She’s committed to inclusive, affirming care and has worked across major health systems, research institutes, and outpatient clinics.

🌐 Website: https://www.alignpsychologicalhealth....

NEXT STEPS:

🚀🚀🚀Our online course mastermind for therapists and quiet builders creating their first online course wraps up enrollment on Sunday, August 24 at 11:59 PST.

Our first gathering is at Thursday, September 4th at 11 AM-12:45 PM EST.

Please check out the sales page and schedule a 1 on 1 chat if you're a therapist or Quiet Builder who'd love to join us.🚀🚀🚀

🧠 Course Mastermind: https://sellingthecouch.com/mastermind

MORE FREE STUFF:

🤖 Workshop with Mel On How to Create a Stand-Out Course in the Age of AI: https://sellingthecouch.com/aiwebinar

💻 Course Creator Starter Kit For Therapists (Free 7 Day Email Course To Validate Your Course Idea As A Therapist): https://sellingthecouch.com/coursekit