HOW THIS IIM ALUM QUIT HIS JOB TO MOVE BACK TO INDIA AND BUILD TWO SUCCESSFUL ICE-CREAM BUSINESSES

Описание: Hi, thanks for stopping by! You’re watching #TheBarbershopWithShantanuS2: #RaisersEdge.

In this video, you’ll watch Kiran Shah, CEO of Go Zero take us through his journey from his family business and expansion of Apsara Ice creams, to creating Go Zero – a fully vegan ice cream brand.
Stay tuned to find out if Shantanu Deshpande (Bombay Shaving Company and Bombae), Mandar Vaidya (OYO), and Meghna Narayan (Slurrp Farm) decide to deploy capital to Go Zero or not!
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0:00 – Recap and Giveaway
0:51 – Introduction to S2: Raiser’s Edge
04:14 – “Entrepreneurship runs in my blood”: Introduction to Kiran Shah
7:09 – The Family Heirloom – Apsara Ice Creams
8:25 – Ambitious 2nd generation
8:58 – Apsara’s strategy to expand
11:08 – Family were hard to convince
13:15 – Difficulty in running the outlets
14:22 – Reaching out to food bloggers to market the outlets
15:24 – Becoming the highest rated outlet on Zomato
16:10 – Cracking the distribution changed things for Apsara
16:49 – Seeking out franchisees
19:14 – Issues resulted by the COVID19 pandemic
19:50 – Looking at a different business model
21:12 – Didn’t shut down a single store during the pandemic
22:20 – Uncovering the true potential: creating Go Zero
24:22 – The distinction between Apsara and Go Zero
25:18 – Idea behind Go Zero
27:15 – What ice creams do Go Zero offer?
30:30 – Who is the product catered towards?
33:15 – The importance of listening to your customers
34:25 – Apsara scaling from 1 to 125 locations
36:18 – Does Go Zero source from Apsara?
37:24 – Pricing
37:34 – Where does the bulk of the sales happen?
38:15 - Revenue break down
39:08 - Ice creams going the zero sugar route
40:26 - Are Indian desserts the next step?
42:00 - DNA is an important element of strategic choices
42:28 - The need to spread outlets across India
44:15 - Growth revenue for the coming period
45:40 - Understanding the upcoming growth revenue breakdown
46:29 - The bottleneck for Go Zero
47:45 - Sampling at Apsara stores
48:30 - Go Zero’s repeat customers
49:42 - Shantanu’s Aha Moment: Repeat is an important metric to track
50:20 - Go Zero: 10 in Zomato and Swiggy
52:28 - Kiran’s ask
55:57 - Mandar, Meghna, and Shantanu breakdown Go Zero’s highlights
1:00:00 - Understanding Go Zero’s evaluation
1:01:51 - Leaning on Meghna and her industry knowledge
1:03:12 - Sealing the deal
1:11:11 - Shantanu looks back at the Go Zero deal


About me & The BarberShop with Shantanu:

My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae.
I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones.