The Broadcast Industry Is at a Breaking Point — Here’s What No One’s Talking About

Описание: At MPTS 2025, industry leaders Claire da Silva and Brian Clark dive into the real challenges facing broadcasters today—hint: it's not just budget cuts. From misdiagnosed pain points to shifting viewer behavior, this candid conversation uncovers why legacy workflows are failing and how AI is reshaping the future of content.

They explore what audiences actually expect now, how monetization models are crumbling under fragmented attention, and why creative tools must go beyond editing to enable true personalization, scalability, and value.

💡 What you'll learn:

Why many execs don’t recognize their core workflow problems

How AI is redefining the user experience—on and off the screen

What it really takes to capture attention and build community in 2025

CHAPTERS
00:00 – The hidden pain points execs keep missing
02:00 – Why creatives and executives are misaligned
04:30 – Budgets, volume, and the demand for quality
06:00 – Subscription fatigue and the rise of creator-led communities
07:30 – Tech that works harder: monetization, discoverability, and growth

📌 Want the full picture? Watch now to understand where broadcast is heading—before you're left behind.

🔗 Optikka is changing the game by turning design into code, enabling scalable creative systems that empower teams and transform workflows.
📧 Book a demo today: [email protected]
🌐 Learn more at: Optikka.com

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