mo flame boys × Mj jojo _Mpumelelo_(ft mini Twinz) official video
Автор: Moflame Record
Загружено: 2022-06-18
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Beats produced by:mo flame boys × Mj jojo
Vocalists:mini Twinz
Record:moflame recordMoflame record Moflame record#Amapiano genre inherits its name from the Zulu word for 'the pianos', but its musical lineage is multifaceted with a heavy influence from kwaito while fusing its barrelling basslines with local '90s deep house, traditional percussion and jazz-inflicted piano/synth lines. More precisely, the unconventional songs often omit the kick drum at a tempo of about 115 bpm, creating a less aggressive and more languid sonic atmosphere. It is in these unorthodox compositions that the power of the sound exists. It’s also worth noting that the relatively new sound has already evolved into more distinct subgenres, namely dust/street, private school and techno amapiano.
Since the experimental sound began emerging in 2012, the popular narrative suggested that its precise place and time of birth were unknown – unfairly placing its roots in various townships due to the music's coincidental emergence, with Alexandra, Soweto and Katlehong being the strongholds in Johannesburg, and Atteridgeville, Mamelodi and Soshanguve among the townships moving the needle in Pretoria. However, some early adopters of the sound point to DJ and producer duo MFR Souls as its originators and coiners.
Among the early adopters was DJ Stokie who popularised the sound in Soweto. "I heard this unique sound from these other DJs called MFR Souls from the East Rand and I loved it,” he told News24. MFR Souls, who hail from Katlehong, began experimenting with different elements, mixing kwaito and the productions of veteran deep house DJs Clock and Bekzin Terris. The two, along with JazziDisciples from Alexandra and Kabza De Small in Pretoria, were known for playing what was then called iNumba, but MFR Souls changed the name when the keys became a prominent part of their compositions. And so the genre was coined.
Meanwhile, despite claims to ownership from Pretoria, the DNA that underscores its popular bacardi sound is quite dissimilar to that of amapiano, the latter being a derivative of kwaito, which itself was initially inspired by Afro-soul, hip hop and '90s house. Barcadi stems from gqom, isigubhu and Shangaan electro music. Nonetheless, Kabza De Small’s manager, David Ngoma, gives a sufficient response in SHAYA!(link is external) – an amapiano documentary that acknowledges the momentous contributions to the genre. “It belongs to the townships of South Much like its homegrown predecessors kwaito and gqom, amapiano reflects the township musical mood. Its diverse references to '90s house, jazz and church music creates a sound that is sometimes nostalgic and interspersed with cultural elements that many resonate with. This has also enabled it to break away from the traditional trajectory of pop consumption, which depends largely on the media. Before it hit commercial radio stations, the ground-up music phenomenon was brewed in the streets, heard in local taverns and shared on WhatsApp communities.
Also instrumental to its development was the late DJ Papers 707, who became popular for dancing with a bottle or glass of Hennessy as a prop. Footage of him, along with the chant "dance like Papers", quickly went viral, further provoking interest across the country. But its tipping point came when YFM radio DJ and urban culture specialist Da Kruk opened doors for many hopeful amapiano artists by dedicating an hour of his radio show to their tracks. This translated to more bookings and gigs. "Amapiano is one of the only genres where a guy that is big on YouTube, WhatsApp and Datafilehost mixtapes is actually getting shows and gigging. You haven’t seen that a lot in hip hop or Afro-house. There’s always a business person that is trying to dictate where the artist should go and dictating how much money the artist should make," Da Kruk said.
The early amapiano compositions and mixes were experimental and represented a spirit of freedom, devoid of any specific style but drawing influence from many. And the absence of gatekeepers would seed organic growth across cultural lines.
The frequency of amapiano posts on social media confirms the genre's massive popularity. In September, the hashtag #amapiano reached more than 100 million views on TikTok, with new and established musicians sharing their music with the global community. Kabza De Small and DJ Maphorisa led the pack, amassing over 13 million views for their hit 'Phoyisa'. The genre also commands a strong presence on music streaming platforms. Last year, Kabza De Small was the most streamed local artist on Spotify SA followed by DJ Maphorisa. Deezer recently reported that its amapiano playlist is the most streamed thus far in 2020. This widespread growth has spawned more music production with idiosyncratic compositions.#amapiano #kabzadesmall #amapianolifestyle #music #piano #djalokingold #djviral #majorleaguebaseball #southafrica #musicvideo #khaled #500subs #music
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