AI for Marketers: Automation & Personalization Examples

Описание: Use AI to move faster as a marketer—automate busywork, spot trends, and deliver smarter personalized messaging.

Want to dive deeper? Explore the “AI for Marketers” course on Klaviyo Academy: https://bit.ly/4qlwmEB

What you’ll learn:
Why AI is important right now (and how it differs from the “behind-the-scenes” AI you’ve used for years)
How to apply today’s ai marketing trends to real workflows—like faster content creation, smarter timing, and better prioritization
How Klaviyo AI supports marketing automation with practical use cases for customer segmentation, predictive analytics, and personalized messaging
How to think about prompt engineering so you can get more reliable, on-brand outputs—without handing over your entire strategy

By the end, you’ll know where to start experimenting so you can do more with less, make faster decisions, and scale small business marketing with AI as a partner—not a replacement.

⏱️ Timestamps:
00:00 Introduction – AI for marketers overview: how AI helps small business marketing teams save time with marketing automation
00:54 Why AI is important – How AI marketing trends are reshaping work, creation, and customer connections across channels
01:24 AI in everyday marketing – Background AI examples powering recommendations, spam filters, and search before today’s boom
01:54 AI marketing turning point – Natural language prompts and accessible tools that accelerate workflows and smarter decisions
02:34 Human + AI balance – Use AI to amplify creativity: what to automate vs keep human for personalized messaging and brand voice
03:07 Next steps with Klaviyo – Start experimenting with Klaviyo AI for faster learning, scalable marketing automation, and growth resources

Got questions or suggestions for future videos? Drop a comment below—we’d love to hear your feedback and what you want to learn next.

ABOUT KLAVIYO

Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.

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