Ask The Expert: Introducing the Alliance of Media Independents (AMI)

Описание: Welcome to another edition of “Ask The Expert”. In this episode, we welcome three founding members of the Alliance of Media Independents (AMI) – a powerful collective of independent media agencies across the UK, launched by the Alliance of Independent Agencies. Watch to hear from Martin Woolley, Executive Chair at What’s Possible Group, Celine Saturnino, CEO at Mediaplus UK, and Leigh Herbert, Managing Director, Republic of Media.

This recent conversation comes as Experian have been welcomed as the first official AMI partner, marking a huge step in empowering the UK’s independent media agency sector.

Become an Experian agency partner Our data and identity solutions help agency partners better understand and reach their audiences, enable accurate campaign attribution, and rely on accurate data with high match rates to reach new heights of client success. Our comprehensive suite of marketing solutions helps agencies to:
• Onboard offline first-party data into the digital ecosystem;
• Leverage our broad range of consumer insights, including demographics, spending habits, mobility, and research data, to better understand your audience;
• Select or build scalable audiences through syndicated and custom data sets;
• Reach audiences across programmatic, CTV, social, linear TV, email, and direct mail.

Visit here to find out more: https://www.experian.co.uk/business/f...

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TIMESTAMPS

00:00 Introduction
04:09 The industry
09:17 AI in marketing
12:16 The value that Experian brings to AMI