Gen Z Are Schooling Us In Investments | Gen Z And Their Investment Strategies

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In a world awash with knowledge - and access to this knowledge - the strangest thing is happening.

In this video, we want to look at how investing is changing - with Generation Z leading the charge -and what we can expect in the future.
Traditional forms of analyzing investments to confirm their suitability; involving research, assessments of annual reports, with their profit and loss accounts, their competitive markers, SWAT analysis - and even their board of directors profiles - have cast aside by a well-timed Tweet or Instagram comment from an “influencer.”
The vast quantities of records, statistics, and figures have become irrelevant to a whole group of investors - many of whom are new to the markets.
The key players in this shift of economic nous are “Gen Z.”


Defined as anyone born after 1995, this generation grew up with the internet as a fully functional entity and take for granted the ability to trade and deal in a wide range of financial instruments from their devices using apps and third-party software.
Their investment philosophy is vastly different from previous generations, though.
Gen Z tends towards more socially responsible investing. By this, we mean Gen Z investors are more likely to invest in companies whose activities support social values like reducing air pollution and firms promoting sustainable development and energy.
Before the internet, it was impossible to trade stocks, bonds, and other markets without a stockbroker, who had to be registered to trade and, of course, charged a hefty commission for each deal struck.
These stockbrokers were the only ones who had access to market information beyond that which was published in the financial press at the time. This additional information was time-sensitive, especially in fast-moving markets, and it was the access to this that enabled the stockbrokers to charge high fees.
When this information became freely available across the internet, the justification and rationale for these fees disappeared along with the advice and decision-making which came as part of the stockbroker “package.”
Very few, if any, stockbrokers would have considered social, ethical, or environmental criteria when making investment decisions. The decisions were mainly based on “fundamentals” and the results shown in annual reports and announced at annual general meetings (AGMs), which were often held in a social setting like a hotel or similar venue, and to which all shareholders would be invited.
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