How to personalize emails at scale using Make.com

Описание: Want to personalize cold emails at scale without spending $300/month on Clay? In this step-by-step tutorial, I’ll show you how to build a DIY email personalization system using Make.com, ChatGPT, Perplexity AI, and Google Sheets.

You’ll learn how to:

✅ Gather company & employee research automatically with Perplexity
✅ Segment businesses to different campaigns using ChatGPT
✅ Generate personalized email segments with ChatGPT
✅ Segment prospects into highly targeted outreach sequences

This system helps you stand out in crowded inboxes, boost reply rates, and book more meetings — all without expensive tools.

Personalization is the key to standing out in cold email outreach — nobody wants to feel like just another name on a list. A tailored intro shows prospects you’ve done your homework, which instantly builds trust and boosts reply rates.

The challenge? Doing this manually at scale takes hours of research. That’s where AI comes in 🤖 — by automating company research and generating personalized snippets, you save massive amounts of time while still sending emails that feel human, relevant, and engaging.

🕒 Timestamps

0:00 – Intro: Personalizing emails at scale
0:29 – Full system overview (Make.com + AI stack)
3:51 – Routing contacts into different campaign flows
6:01 – Generating personalized email snippets with ChatGPT
8:01 – Live test: Watching the automation in action
11:01 – Wrap-up

#EmailMarketing #ColdEmail #AIautomation #MakeCom #ChatGPT #PerplexityAI #GoogleSheets #LeadGeneration #OutreachTools #SalesAutomation