FTVA Global 2023 Disney+ With Ads: One Year Later - A conversation with Rita Ferro
Автор: Adwanted UK
Загружено: 2024-01-02
Просмотров: 379
Описание:
SESSION ONE: Effectiveness: The North Star
Rita Ferro, Disney
Justin Lebbon, Adwanted Events
Last month, the ad-supported tier of Disney+ made its debut in Canada and select EMEA markets, at a time when 50% of new subscribers to the service are choosing the ad-supported tier in the US. As a major media owner across broadcast linear, digital and streaming TV, Disney is making measurable progress on its path to power greater automation and Addressability, while its data innovation has fueled the expansion of Disney+ with Ads on the client side. In this exclusive fireside with President of Global Advertising Rita Ferro, who returns to the stage live in-person from London this year, Disney will share the impact of Disney+ with Ads to deliver reach, effectiveness and impact for advertisers across the media giant’s portfolio of sports, entertainment and linear properties at such a dynamic time of transformation within the industry and business; you will hear how Disney is driving scale in global tech, data, automation and measurement, while leading with creativity and innovation.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
