🔍 News SEO 2025: AI, Google Discover & the Future of Publishing with John Shehata

Описание: https://page2pod.com - What happens to news when AI answers questions before headlines are even read? In this episode, Jon Clark and Joe DeVita talk with John Shehata—founder of NewzDash and GD Dash, former SEO lead at Disney and Conde Nast—about the existential crisis facing digital publishers today.

John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

🐍 In This Episode
• Why Google Discover now drives 65–70% of news traffic—surpassing search
• How AI Overviews & LLMs answer queries before users even click headlines
• The rise of entity & category optimization over legacy keyword targeting
• Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
• Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
• Building newsletters, apps & tokenized models to future-proof publisher revenue
• A preview of NESS Conference 2025—meet the industry’s top AI & news experts

Whether you’re running a local newsroom or leading digital strategy at a major publisher, this conversation equips you with the survival playbook for a post-click, AI-driven era.

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💬 What do you think: Is Google Discover the future of news traffic? Drop your thoughts below!

📎 Mentioned Links & Resources:

• John Shehata on Linkedin (  / johnshehata  )
• John Shehata on Twitter (https://x.com/JShehata)
• NewzDash (https://www.newzdash.com/)
• GDdash (https://gddash.com/)
• NESS Conference 2025 (https://newsseo.io/)
• 2025 News AIO Study (https://www.newzdash.com/guide/newzda...)
• John's SEO Week Presentation (https://seoweek.org/john-shehata/)
• The Publisher's Survival Playbook (https://www.newzdash.com/guide/publis...)

Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)

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