How to find the best Google Ads keywords

Описание: Click on the active link on screen to learn how to master Google Ads. #google

To find the best Google Ads keywords, use the Google Ads Keyword Planner to brainstorm ideas based on your products, services, or a competitor's website. Start by entering relevant terms and then refine them by checking for high search volume, strong customer intent, and low to medium competition in the Keyword Planner's data. Group similar keywords into thematic ad groups to create highly relevant ads for your campaigns.

1. Utilize the Keyword Planner
Access the tool:
In your Google Ads account, click the Tools icon (Tools & Settings) and select "Keyword Planner" from the "Planning" menu.
Discover new keywords:
Choose the "Discover new keywords" option to find new ideas.
Start with your knowledge:
Input words or phrases related to your business or services to generate suggestions.
Use a website for ideas:
Enter a competitor's website to get keyword ideas based on their content.

2. Refine Your Keyword List
Think like your customer:
Identify terms and phrases customers would use to search for your products or services.
Focus on intent:
Prioritize keywords that show high purchase intent, meaning the user is likely to buy.
Look for long-tail keywords:
Use specific, longer-tail keywords (like "engagement rings for sale") that are highly relevant to your offerings.
Evaluate search volume and competition:
Use the Keyword Planner to find keywords with high average monthly search volume, an increasing trend, and a low or medium competition level.

3. Organize into Ad Groups
Group related themes:
Organize your selected keywords into thematic ad groups based on your products or services.
Create targeted ads:
For each ad group, create specific ads that directly match the keywords within that group. This ensures that when someone searches for a keyword, they see an ad directly relevant to their search, leading to better campaign performance.

4. Consider Location and Exclusions
Set location targeting:
Use the location settings to target the specific city or area where you want to advertise to ensure you're reaching local customers.
Exclude irrelevant terms:
Use filters in the Keyword Planner to remove keywords that are not relevant to your business, such as brand names of competitors or certain types of services, to improve ad efficiency.

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