Latest Digital Marketing Trends You Need to Know - July 2024 Edition

Описание: Here are the 5 latest digital marketing news updates you need to know, July 2024 edition.

1. Instagram Chief Reiterates That Sends Are Now a Key Focus.

In short, if you want to improve your Instagram and Threads performance, focus on creating content that encourages people to send.

Personally, I don’t think this is new news, but it is a good reminder and direction for your content creation.

2. Only around 360 clicks occur for every 1,000 Google searches in the US.

The research done by Rand Fishkin from SparkToro reminded me that search behavior is changing over the years.

One of the key factors is the featured snippet, quick answer, or whatever future feature Google introduces, which literally shows the answer in the search results, so you don’t even need to click.

Many people speculate that once AI search in Google is officially launched, organic clicks will be even lower.

What do you think?

3. Google Gives Exact Reason Why Negative SEO Doesn’t Work.

Google has explained why negative SEO is ineffective, emphasizing that their search algorithms are sophisticated enough to identify and nullify these tactics.

As Google’s algorithms get smarter, trying to manipulate rankings through negative SEO has become increasingly futile.

4. After July 5th, Google will crawl and index websites using only Googlebot Smartphone.

If your website is not accessible using a mobile device, then Google will no longer index and rank it.

For me, it’s not a big deal because most websites do not fall into this category.

But please remember to focus on making your website mobile-friendly or responsive rather than just focusing on the desktop version.

5. YouTube has updated its audio removal options to address copyright strikes more effectively.

The platform now allows creators to mute just the claimed portion of a video, rather than the entire audio track, which helps to preserve more of the original content.

This update aims to provide creators with more flexibility in handling copyright claims and to reduce the impact on their videos.

Watch the full video:    • Sneak Peek: Updates to the Erase Song Feat...  

0:00 Intro
0:05 1. Sends are now a key focus in IG
0:24 2. Zero-click result is increasing
0:55 3. Negative SEO doesn't work
1:16 4. Mobile Indexing only after July 5th
1:40 5. YouTube Updates Audio Removal Options
2:03 Please Subscribe

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