Do You Do What You Say? Interbrand's 2013 Best Global Green Brands
Автор: Yale University
Загружено: 2013-10-28
Просмотров: 1002
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Best Global Green Brands examines the tension between corporation's environmental practices and consumer's perceptions of those practices. The study celebrates the payoff for making sustainability a priority and striking a balance between focusing on performance and building marketplace perceptions, while being transparent about the journey (and occasional stumbles) on the road to sustainability.
Join Interbrand's Emma Hrustic, Global Director of Brand Intelligence, as she discusses key findings from the study of over 12,000 consumers across the top 10 markets by GDP, including deep insights on their attitudes towards environmental issues and the impact of those attitudes on purchase intentions and brand preference.
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