Google Ads keyword match types for B2B SaaS in 2025

Описание: Add $50K-$100K in qualified inbound pipeline in under 90 days through Google Ads 👉 https://srgmarketing.co/

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LinkedIn:   / scott-gelber-36b8365b  
YouTube:    / @thescottgelber  

TIMESTAMPS

0:00 - Common Advice is Wrong for B2B SaaS
0:19 - What Are Keyword Match Types?
1:12 - What are the 3 Keyword Match Types
2:40 - Why Broad Match Fails for B2B SaaSs
4:01 - What's the Right Strategy
4:28 - Final Advice

ABOUT THIS VIDEO

Most Google Ads advice is costing B2B SaaS companies thousands of dollars each month — especially when it comes to keyword match types. In this video, I break down why broad match keywords often lead to wasted ad spend and irrelevant leads for SaaS businesses, despite what Google recommends. I’ll walk you through what keyword match types actually mean, how they work, and why Google's AI-based recommendations fall short for new or niche SaaS products.

You’ll learn the exact strategy we use with our clients: starting with phrase match to gather data, then shifting to exact match for precision and efficiency. This approach consistently leads to better-qualified leads and lower cost-per-acquisition. If you're running Google Ads for a B2B SaaS product, this video will help you avoid the most common pitfalls and get better results from your campaigns.

Make sure to watch until the end — and check out the next video where I show you how to choose the right keywords to target in the first place.

ABOUT SRG MARKETING

SRG Marketing helps B2B SaaS startups generate more qualified sales opportunities through Google Ads. Over the last 12 months, we helped our clients generate $3.6M in inbound pipeline by focusing on quality over quantity.

Thanks for watching,
Scott Gelber


#srgmarketing #googleads #b2bmarketing