Courtney Love, Metallica and 13,000 BEERS at the End of the Earth!

Описание: The insane story of Molson Polar Ice Beach Party in northern Canada in 1995. Best watched without headphones because of the old news footage clips not having great adio.

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A Canadian beer company launches one of the strangest, most excessive rock promotions of the 1990s: a huge concert staged on the edge of the Arctic Ocean. In 1995, Molson is looking for a way to launch Molson Ice that feels “authentic” to a generation that hates obvious marketing. Instead of a standard tour sponsorship, they green‑light an insane idea: a full rock festival in Tuktoyaktuk, a tiny, remote hamlet in the Northwest Territories that, at the time, has fewer than 900 residents and no road access. Contest winners from across North America will be flown in on chartered jets for what’s pitched as the ultimate “end of the world” beach party.

Molson pours roughly $10 million into the stunt, booking a very mid‑90s lineup: Canadian alt band Moist, Veruca Salt, Hole, and a massive metal headliner. Hundreds of contest winners face marathon travel, with dozens of 737s chartered to reach the Arctic airstrip. Fans are housed in nearby Inuvik and shuttled to Tuk. Along with the stage, sound, lights, and generators, Molson ships in an enormous amount of beer, while publicly insisting they “promote responsible partying.” The main venue, “The Big Igloo,” is a large tent on the beach, built over permafrost that flexes and “jellifies” under the jumping crowd.

The event drops a loud, corporate spectacle into a quiet Inuit community that has its own complicated relationship with alcohol. Locals are mostly welcoming and curious, and the territorial premier hopes the tourism helps offset economic losses from declining fur and oil income. At the same time, critics question why a beer brand is promoting alcohol in a region that has voted against liquor stores and struggles with addiction. Some Canadians complain that more Americans than Canadians are winning tickets. Gate‑crashers travel from as far as Europe and Australia; after initial pushback, Molson eventually lets a small group in. A documentary crew captures the whole thing under the telling title “Invasion of the Beer People,” complete with an early web experiment: a 1995 site with a live video feed.

The show opens with Inuit drummers, dancers, and throat singers, grounding the spectacle in local culture before the rock onslaught. Moist and Veruca Salt warm up the tiny, bundled‑up crowd. Hole’s set is volatile and intense, with Courtney Love’s onstage rambling and tension within the band adding a chaotic edge that even Molson PR people notice. The headliners then deliver a raw, heavy set in the freezing air, unleashing a fan‑dream run of classics and even previewing new material, with fans close enough to get high‑fives and souvenirs from the stage. The night leaves behind surreal images: locals in heavy parkas dancing ecstatically, contest winners eating unfamiliar food like caribou, and rock stars partying in tiny northern inns.

In the aftermath, the Polar Beach Party becomes a buried legend and a proof‑of‑concept. Molson takes the same high‑stakes thinking into the “Blind Date” series: secret club shows where winners don’t know the band until it walks onstage. Sometimes it’s magic—huge acts in tiny rooms. Other times it backfires spectacularly, like Def Leppard getting booed by alt‑leaning contest winners in Edmonton, or INXS underwhelming a hyped crowd in Vancouver. Together, the Arctic party and Blind Date era show a moment when corporate money, 90s rock, and reckless ambition collided to create some of the wildest, most unrepeatable concerts in Canadian history.
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