Adina Wasserman | Understanding Coffee Consumers: SCAA's Ongoing Research
Автор: Re:co Symposium
Загружено: 2016-08-25
Просмотров: 2388
Описание: Adina Wasserman, Director of Market Research at Marketing General Incorporated, presents the findings of a ground-breaking consumer research study conducted by the Specialty Coffee Association of America & Marketing General. The data is full of insights into specialty coffee consumers' motivations, levels of knowledge, and preferences.
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