Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive?

Описание: Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including:






✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform)






✅ Gamification secrets behind KFC’s addictive rewards system






✅ 2024’s biggest loyalty trends (from Antavo’s Global Report)






✅ Why storytelling matters (even in B2B tech marketing)






✅ How to audit & revamp a broken loyalty program






Plus, her 3 must-read books, SaaS tools for marketers, and career advice for standing out in tech.






🔗 LINKS & RESOURCES:






Antavo’s 2024 Loyalty Report: https://antavo.com/reports/global-cus...






Zsuzsa’s LinkedIn:   / zsuzsakecsmar  






Suds:   / sudarshansingh1  






Interesting Content: https://www.interestingcontent.co.uk/...






Zero Calorie Marketing: https://www.zerocaloriemarketing.com/


Antavo: https://antavo.com/






#LoyaltyMarketing #Gamification #B2BMarketing #CustomerRetention