Why does Amazon Retail Pricing matter so much for Vendors?

Описание: Your Amazon price isn't just one number on one channel—it’s the foundation of your entire pricing ecosystem. In this Marketplace Masters session, Josh Cowan (Sales Director, Intero Digital) reveals how vendors can avoid pricing pitfalls that damage brand equity and retail relationships.

🎯 Key insights include:
➡️Why Amazon pricing influences all other retail partners
➡️How discounting erodes perceived brand value
➡️What to do when your products are priced below target across channels
➡️Strategies for pricing discipline, MAP enforcement, and brand positioning

If you're an Amazon Vendor managing multiple sales channels, you can’t afford to ignore what your pricing says about your brand.