MOWALOLA - Autumn Winter Show 2023

Описание: As members of mankind, we are all engaged in a particular conflict – not with one another, but rather with the technologies we have created. Tools and infrastructures originally developed to ameliorate our lives have turned on us; rather than masters of our own destinies, we have become but pawns in sinister plots written by machines with motives of their own. Dark Web – Mowalola’s defiant return to London, the city where the brand’s journey began – offers an exploration of the techno-apocalyptic tones that colour contemporary existence; the struggle between man’s desire for self-determination and the algorithmic strangleholds we find ourselves in.
New York – the epicentre of capitalism, and the genesis point of the mechanisms that keep it chugging along – offers a thematic backdrop. Symbols associated with the Gotham-like sprawl – its sports teams, numberplates, cultural institutions, faceless corporation – translated to logo-hacked prints and embellishments across baseball caps, jersey tees and leather bags.
The agents of these faceless corporate entities are, well, faceless – derobed of markers of individual identity. Eyes are concealed by buggish reverse-wraparound sunglasses – some featuring mock Bluetooth headsets. Second-skin column dresses in nightshade hues – constructed with hoods, groin cut-outs and bound arms – convey a sense of fetishistic servitude.
A clique of hackers – underground vigilantes fighting to undermine corporation-imposed law and order – sport looks that embody a spirit of dissidence. Battered leather bombers are scrawled with biro graffiti, and floor-length leather skirts and wide-set trousers feature airbrushed trompe l’oeil graphics, marking the return of one of Mowalola’s signature techniques from the brand’s archive. Elsewhere, a band of survivalists – exiled from the city’s harsh technotopia – sport bolero-and-booty-short twinsets and skirts in both micro and maxi proportions in slick ponyskin, along with hardy Timberland boots featuring a bootlegged New York Yankees logo.
Makeup – conceptualised in collaboration with Isamaya Ffrench – develops on the collection’s central ponderings, with light sources seemingly embedded into models’ skin. Blurring the boundaries between man and machine, it gestures towards a world in which the two have inextricably merged – a world, there’s good cause to believe, may not be far off.

Designer - Mowalola Ogunlesi
Styling - @lottavolkova
Casting - @mischanot @11casting
Make Up Artist - @isamayaffrench @isamayabeauty
Hair Stylist - @clairemoore @theunseenbeauty
Production - @chiaralafour
Art Direction - @frederic_saint_parck
Set design - @tom____schneider
PR - @l52world
Lighting Design - @hydradesign__
Runway Photographer - @ikaldama
Lookbook Photography - @hendrik.schneider
Runway Film - @max_gabbay @dop_e_gaffer @bykevincheung
Showcalling - @go2show


Runway FIlm:
Executive producer - @chiaralafour
Show Music - @joeylabeija
Director - @max_gabbay
DOP - @dop_e_gaffer
Editor / DIT - @morganpez
Prod - @bykevincheung
Cam Op - @peter.garajszki
1st AC - Marco Alonso Alvarito
Trainee - Ruben Alavarez

Special thank you to @jake_gabbay



Copyright Disclaimer under Section 107 of the copyright act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use.