Shopify store sells $100,000 a month and loses $9,930. Here’s the Fix:

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This Shopify store sells $100,000 a month and loses $9,930. Seven changes, without more traffic, turned it into +$9,762 profit a month. In this video I walk through the store's numbers in a free profit calculator: where the money goes, which number moves profit most, and the order I'd fix them in.

🧮 Free store profit calculator (US Shopify stores): https://store-profit-calculator-one.v...

Chapters
0:00 A $100K/month store losing $10K
0:29 Who I am + a real result: $400K → $530K
1:01 Out of every $100, how much does it keep?
1:08 Where the money goes (the P&L)
2:12 The scorecard: conversion, CM3, MER, LTV:CAC
2:54 The traffic trap: why more traffic adds only $707
3:20 7 changes, in the order I'd make them
3:25 1. Cut ads below break-even MER
3:57 2. Stop sitewide discounts
4:20 3. Bundles and a free-shipping threshold
4:40 4. A/B-tested CRO (the biggest jump)
5:40 5. Fewer returns
5:55 6. Better product cost
6:09 7. Cheaper shipping
6:15 Before vs after: −$9,930 → +$9,762
6:43 Now more traffic is worth 3× more
6:52 The next job: retention (LTV:CAC)
7:09 Where to find your numbers in Shopify
7:58 How to use the calculator on your store
8:22 The 7 numbers to check every Monday
8:39 What to do next

The store in this video is an example, not a client; every number comes from the calculator. US market: prices before sales tax, Shopify Payments fees, 21% federal tax. Benchmarks are common industry benchmarks (sources on the calculator page), not guarantees. Every change on a real store should be A/B tested before you roll it out.

About me: I'm Alexander Skibinskiy. In digital marketing since 2010 and e-commerce since 2015, ex-Head of Growth at a nine-figure e-commerce brand, and I've helped 100+ brands grow.

#shopify #ecommerce #cro #shopifytips #ecommercemarketing