How the Algorithm Works on Social Media Platforms

Описание: Wondering how the algorithm works on social media platforms like YouTube, TikTok and Instagram? We'll simplify it so you can use this understanding to get as many views as possible.

The Model
We have our content, and we have people who watch our content. Our viewers can find our content through two main ways:

The Pull Model: Viewers actively search for the content.
The Push Model: The platform promotes the content to viewers.

The Pull Model
When viewers search for content, they are pulling it from the platform into their view. This method is all about optimizing for search (SEO).

Here’s how you can optimize your videos for this model:
Topic Selection: Choose topics with high search volume and low competition.
Keywords: Use relevant keywords in your titles, descriptions, and tags.
SEO: Ensure your video content is well-optimized for search engines like YouTube and Google.
Optimizing for the pull model typically means you'll solve specific problems for viewers, often through tutorial-style videos. These videos are usually direct and to the point, helping viewers quickly find solutions to their issues.

The Push Model
In this model, the platform pushes your content to viewers. This is common on platforms like TikTok and YouTube’s homepage recommendations.

Here's how to optimize for the push model:
Click-Through Rate (CTR): Create compelling titles and thumbnails to increase CTR.
Watch Time: Encourage viewers to watch your video for as long as possible.
Engagement: Aim for high engagement through likes, comments, and shares.
Stick to a niche: Ensure the platform knows who to show your content to.
Upload Schedule: Maintain a consistent upload schedule.

Content in this model is usually shown to your subscribers and frequent viewers first. If they engage well with the content, it gets pushed to a broader audience.

Comparing the Models

The Pull Model
Low Initial Views: It takes time for the platform to recognize and promote your content.
Specific Problem Solving: Often involves direct, tutorial-style videos.
Stranger Discovery: Content is often found by new viewers searching for specific solutions.

The Push Model
High Initial Views: Content is shown to subscribers and frequent viewers first.
Personality Shines: Allows for more personality and creativity.
Algorithm-Driven: Content is pushed based on engagement metrics like CTR, watch time, and shares.

Timestamps:
0:00 Intro
0:30 Overview of model
2:02 PULL - Search (SEO)
5:52 PUSH
12:41 Summary