Stop Wasting Money on Bad Conversion Tracking

Описание: Too many law firms are leaving money on the table with Google Ads.

In this clip, Bo Royal from Pareto Legal explains the critical role of effective conversion tracking, and why so many campaigns underperform.

He points out that many firms are still optimizing for the wrong events, which leads to wasted spend and missed opportunities. Instead, firms should:

Prioritize meaningful actions like form fills over vanity metrics like landing page views.

Train Google’s algorithm with the right signals to drive higher-quality leads.

Avoid common tracking pitfalls that limit campaign performance.

With the right setup, firms can transform their Google Ads strategy for maximum impact.

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