Why Cash Flow Matters More Than Profit

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A business can show profit on paper and still collapse. Why? Because profit tells a story — but cash flow tells the truth. In this video, Business Decoded breaks down why cash flow is the lifeblood of every business and why it matters more than profit for survival, growth, and long-term financial stability.

We’ll explore:

How profit can mislead even experienced founders

Why cash flow timing determines whether a business thrives or fails

Practical strategies businesses and individuals can use to manage cash flow effectively

Real-world examples of companies that survive on cash flow, not flashy profit numbers

Why investors obsess over cash flow and not profit

Whether you’re a business owner, aspiring entrepreneur, or someone trying to understand money better, this video gives you actionable insights to think beyond profit statements and start focusing on the true driver of financial stability: cash flow.

Watch till the end to learn how to apply these principles both in your business and personal finances.

Business Decoded — breaking down money and business without the noise, so you can make smarter decisions.

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