Real-time Payments Product and Design Guide Episode 2: Customer Experience and Use Cases

Описание: See our 2019 RTP Readiness Report: https://bit.ly/2VpEBSB

Read our 2019 RTP Implementation Guide: https://bit.ly/2FWBfkl

See our RTP product and design vlog in its entirety: https://bit.ly/2wus5pL

See our RTP strategy vlog in its entirety: https://bit.ly/2Uas2Oo

This video blog series covers the design and product aspects of real-time payments and how to create a delightful and intuitive experience for your customers. Throughout the series we'll provide answers to frequently asked questions, like how exactly design fits into the RTP equation, considerations for enhancing existing products or creating new ones, where Design Thinking and User Experience (UX) fit in, how to find product opportunities if design thinking is not an existing competency on your team, and more.

This episode focuses on designing for the customer experience, customer sets, and specific use cases.

Design is important for RTP because it's a brand new rail and that presents a huge new opportunity for financial services and all those across the ecosystem and anyone that touch payments. Design and design thinking methodologies help look at new problems and new opportunities from a fresh perspective and help ensure you look at it from a broad perspective. Understanding how it impacts customers' daily lives, how it impacts a business daily life and how it impacts everything across an ecosystem so that you don't miss opportunities.

Many banks are still working through this, particularly the first wave of banks that were early adopters of RTP. They launched more the RTP capability, the ability to receive funds, the ability to send funds, and now they're starting to work on use cases and specific customer experiences. We see more of the late wave one and the wave two banks starting to be more specific about how they view RTP impacting their customers and the customer experiences and the products they offer.

This is about seeing and being able to seize the full potential of RTP. It's really important to make sure you look at, again, specific experiences. Look at specific customer segments, look at specific areas of your business and what experiences and services you want to offer to those specific areas. And again, that's where design methodologies and design thinking come into play because they help put you in the mindset of a specific group. Whether it be a small business or a high net worth individual or low net worth individual, whoever it might be.

Leverage these types of methodologies to help ensure you're looking at this from each of their points of view and spending dedicated time on each specific set or segment of customers and products so that you don't miss an opportunity. And even if you don't want to go after all of them at first at least you're being proactive about which ones you want to go after and which ones you don't want to go after and you don't get six months down the road and realize you missed something or you missed the largest business opportunity that RTP could offer for you and your customers.