HubSpot Buyer Intent Explained: Uncover the Leads ALREADY on Your Website

Описание: HubSpot buyer intent lets you identify which companies are visiting your website, researching relevant topics, and showing real purchase signals, even if they've never filled out a form.

In this video, Dan walks through HubSpot's buyer intent tool from configuration to execution. You'll see how to set up target markets, define high-intent page criteria, use research and visitor intent data, and put it all to work across your marketing and sales teams.

Whether you're looking to prioritise outbound outreach, build intent-based segments, or fuel ABM campaigns, this is a practical guide to getting the most out of intent data in HubSpot.

Learn more about how Blend approaches B2B demand generation: https://blendb2b.com/b2b-demand-gener...

00:00:00 Introduction
00:00:56 Why buyer intent matters
00:04:04 Configuration
00:06:17 Visitor and research intent
00:10:55 Automations and email digests
00:14:33 Signals
00:18:12 Visitors view
00:21:26 Wrap-up