The Royal Australian Mint - Donation Dollar (case study)

Описание: The digital revolution has changed currency forever. Unfortunately, less coins in pockets has unintended consequences – for example, in Australia many charities rely on coin donations, as do the most disadvantaged. Donation Dollar is the world’s first legal tender currency designed to be donated, not spent. One was minted for every Australian, creating over 25 million individual daily reminders to give, over and over and over again and create a generosity loop that lasts generations.
#DonationDollar

Main Awards
Grand Prix "Best of Discipline" for Direct Marketing at the One Show 2021.

CREDITS
Advertising Agency: Saatchi & Saatchi Melbourne, Australia.
Client: The Royal Australian Mint.
Country: Australia.
Design Agency: Saatchi & Saatchi Melbourne, Australia.
Chief Creative Officer: Mike Spirkovski.
Executive Creative Director: Simon Bagnasco.
Creative Director: Lee Sunter.
Senior Copywriter: Adam Ferrie.
Senior Art Director: Peter Cvetkovski.
Head of Design: Matt Alpass.
Designer: Alice De Saulles.
Finished Artist: Juliet Symes.
Digital Designer: Jarryd Hood.
Head of Content: Fei Wang
Creative Content Producer: Heather McKean.
Strategist: Jack Gilbert.
Group Account Director: Leah Williams.
Account Director: James Cameron.
Account Executive: Jobe MacShane.
Business Director: Rebecca Robertson.
Executive Strategy Director: Alex Speakman.
Managing Director: Mark Cochrane.

Production Company: Will O’Rourke, Revolver.
Executive Producer: Lucy Trengove.
Producer: Zena Bartlett.
Senior Digital Producer: Nick Baum.

Earned Media + Public Relations: Herd MSL.
PR + Earned Media Team Lead: Rob Tolan.
PR Strategy + Account Director: Steph Banno.
Group Managing Director: Skye Lambley.
General Manager of Marketing + Innovation: Mark Cartwright.
Project Manager: Frederica Heacock.
Marketing + Communications Manager: Nicolle Keyes.