The Power of an Executive Assistant (EA): Reclaim Focus, Time & Leadership Impact | EA vs VA

Описание: Feeling overloaded as a leader—stuck in your inbox at night, juggling priorities, and carrying the “invisible mental load” of running a company? In this conversation with Wednesday Women and Base, we break down the real power of executive support and how the right Executive Assistant (EA) can help you reclaim focus, capacity, and impact—without adding more work to your plate.

You’ll learn the difference between an EA vs a Virtual Assistant (VA), what actually makes an EA a strategic partner, and how to build a high-trust working relationship that scales with your role and your business.

In this webinar, we cover:
Why high-performing executives still hit a wall (and why “pushing through” stops working)
The EA vs VA difference: execution support vs strategic partnership
What holds leaders back from hiring support (budget guilt, “I haven’t earned it,” onboarding fears)
How great EAs reduce the mental load and create real “brain space”
The #1 unlock for a great EA relationship: clear expectations + bidirectional feedback
How to start with part-time / fractional EA support and scale up as ROI becomes obvious
How the right EA helps leaders take a real vacation (not a “working trip”)
Project 2072: Base’s initiative to support women leaders with a 20.72% discount until pay parity

Featured speakers:
Paige McFeely — Founder, Base
Sarah Altoona — President, Base
Leslie Greenwood — Co-founder, Wednesday Women

Learn more about Base: https://basehq.com
Connect with Wednesday Women: wednesdaywomen.org