Google’s Algorithm Shake-Up: What Hearing Clinics MUST Change Now

Описание: Google’s September 2025 algorithm update flipped the search landscape upside down.

AI Overviews, collapsing click-through rates, disappearing website pages, and a huge emphasis on trust, proof, local authority, and review quality.

Most clinics felt the impact without understanding why.
This episode breaks it all down in plain English.

In this episode:

What Google’s September 2025 update really targeted

Why many clinic sites suddenly lost rankings or indexing

The rise of “zero-click” search (and what to do about it)

AI Overviews: how they’re pulling clinic content — or ignoring it

Why reviews matter more than ever

What to fix on your website in 2026 (and what doesn’t matter anymore)

How to stay visible even if Google keeps reducing organic clicks

Our practical, step-by-step checklist for clinics

If Google updates keep making you feel like you’re flying blind… this episode will calm everything down.

Learn more at orange-gray.com

#hearingcare #audiology #googleupdate #seo2025 #hearingclinic #localseo #aioverview #googlebusinessprofile #audiologist #marketingforclinics 0:00 – Major September Google shift hits hearing-health search hard

0:00 – Major September Google shift hits hearing-health search hard

0:26 – Across ~80 practices: impressions + ranking keywords drop

0:45 – Same pattern across manufacturers, hearing blogs, CDC, NHS

1:09 – Update called “Perspective” targets healthcare + YMYL topics

1:42 – Some sites see up to ~80% fewer impressions/keywords

2:00 – E-E-A-T moves from guidance to a real ranking requirement

2:51 – Low-value/rehashed (incl. AI rewrites) content gets devalued

3:34 – YMYL answers now favor elite credibility (fewer sources rank)

4:37 – SEO tricks (keyword stuffing/spammy backlinks) are increasingly penalized

6:08 – Bigger focus on local/community authority as Google shifts toward AI-first search

7:19 – AI Overviews now appear in ~60% of searches

7:33 – AI Mode launched in May; rapid growth in users/reach

7:56 – Google prioritizes elite sources to reduce AI “bad advice” risk

10:11 – Some practices become “elite sources”; others lose international blog traffic

12:03 – New playbook: win AI search with value proposition + proof + trust