This Etsy Advertising Strategy EXPLODED My Shop Sales (Spoiler: It Doesn't Take Much)

Описание: This Etsy Advertising Strategy EXPLODED My Shop Sales (Spoiler: It Doesn't Take Much)


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How I Run Etsy Ads to Get Easy Sales on Print on Demand Listings

I started Etsy print on demand about 6 months ago….and it’s been a really cool journey.

When I started I didn’t know anything about creating designs or honestly much about the Etsy platform at all.

And believe it or not, for my first 100 sales or so, I didn’t even run any ads….I relied solely on organic traffic.

after hearing, how amazing etsy ads were performing for other people (in both the print on demand…and digital art spaces), I decided to give them a try.

In the beginning, I ran what everyone told me would work well….just a simple short conversions campaign…

The problem with that though, is it automatically selects all your designs and runs ads to all of them, unless you go through manually and shut certain ones off….which can be a nightmare if you have 1000+ listings (which I do).

This can work well if you don’t have that many listings… But if that’s not the case, it’ll be a headache to manage, and most likely end of wasting a bunch of your money.

So instead I’ve been implementing a targeted ad strategy for ONLY the products that have sold already in the past organically.

my sales have been pretty consistent the last few months….and my profit have been steadily increasing slightly each month too….and it’s primarily for this reason.

Then, if a specific product starts to get lots of conversions, I’ll take that product specifically into a brand new ad campaign JUST for that product only… that way I know how dollars will be spent on it … and if it keeps converting at that rate, it’ll mean more money in my pocket.

If products are spending a significant amount of money, but never really getting any conversions, I’ll take them out of that original campaign… Since they’re just eating up my ad spend….and taking away opportunities from other products that might convert better.

Ultimately, this should lead to more conversions, lower ad costs, and hopefully…more profitable ad sales….and more money in your pocket on Etsy.

This comes from experience spending tens of thousands of dollars on Facebook ads and Google ad words… as well as some experience running Amazon, PPC.

As always though, it’s just me documenting my opinion based off my previous experience ecom. I really hope it helps!