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Brand Strategy for Higher Education: Brand Positioning
Автор: mStoner Inc.
Загружено: 2015-06-12
Просмотров: 342
Описание:
At mStoner, we define a brand as what you stand for in the minds of the people you’re trying to reach, influence, and move to action. And brand strategy is the art and science of discovering, understanding, articulating, and evolving your brand.
A brand is made up of four elements. This video covers the second brand element: brand positioning.
Learn more about mStoner and our services at http://www.mstoner.com
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