How to stack revenue: The 3 levers that grow any local food business | Pete Russell

Описание: What if the future of food isn’t bigger, faster, and more centralised, but smaller, local, and radically decentralised?

In this episode of All About Business, James talks with Pete Russell, Founder of Ooooby, and Co-Founder of DECENT, to explore how technology, purpose-led business, and optimism can reshape the global food system.

Pete shares his journey from running a highly profitable, industrial food business to building one of the UK’s leading platforms connecting local farmers directly with their communities. Together James and Pete dive into the realities of entrepreneurship, and Pete also unpacks steward ownership, explaining how separating profit from control protects purpose and prevents mission drift.

Pete Russell offers a bold perspective on the future of commerce, arguing that AI will move us from an attention economy to an intention economy, where traditional marketing and advertising may become obsolete.

This episode is a powerful exploration of how values, technology, and long-term thinking can drive meaningful change.

Timestamps
02:03 Meet Pete Russell: The Visionary Behind Oooby’s Food Revolution
03:06 What Is Oooby? Decentralizing the Global Food Supply Chain
06:25 Farm-to-Table Logistics: How Oooby Empowers Local Farmers
10:12 The 1.9% Disruptor: Why Low-Margin Tech is Saving Small Farms
14:45 Debunking the Myth: Why Local Food Costs Less Than Supermarkets
19:30 The Awareness Gap: Why Traditional Food Systems Still Dominate
27:05 17 Years of Resilience: Pivoting Through Near-Death Business Challenges
33:40 The Software Pivot: Solving the Logistics Nightmare of Local Food
40:00 Future of Food: AI, Agentic Commerce, and Decentralized Platforms
56:15 What wakes you up on a Monday?

Follow James Reed on Linkedin:   / chairmanjames  
Follow Pete Russell on Linkedin:   / ohmpo  
Find out more about Oooooby and how to sell local food online: https://www.ooooby.com/

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