How to Get Consumer Tails Wagging | What They Said: The Influencer Marketing Podcast | Ep.6
Автор: What They Said - The Influencer Marketing Podcast
Загружено: 2024-06-27
Просмотров: 20
Описание:
Join us this week as we speak to two of the people at Tails.Com who were fundamental in making the brand a household name – Kezia Price, PR & Communications Manager and Sophie Van der Veken, Performance Marketing Manager.
They discuss how they established Tails.com's brand presence through earned media and influencers using a grassroots approach in the absence of a budget. Learn about their test and learn community-focused strategy, and what host Sammy coins as ‘a snowball of authenticity'. Kezia and Sophie also share the secret to finding the paw-fect partners, measurement and equitable pay.
#creatoreconomy #podcast #influencerculture #influencermarketing #marketingpodcast
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