Why Blogs Matter for Industrial Companies

Описание: Blogs are out-dated, right? Well, maybe the term is. For many of us, as leaders of industrial companies, we're skeptical that blogs can really help drive business outcomes. Yet, if you're looking to:

👉 Establish your business staff as subject matter experts
👉 Get found by people who are searching for information on problems your business can solve
👉 Build trust with your target audience
👉 Invite prospects into conversations with your sales and customer support teams

then blogs are a tool to consider. Now, sometimes these blogs are called learning centers, resource sites, digital academies, etc. Fundamentally the purpose they serve is they give you a platform to publish and distribute your content.

If you don't yet have a blog, learning center, or resource site, now is the time.