STOP Confusing Followers with Subscribers on Substack! (Here’s Why It Matters) 💌

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What’s the real difference between followers and subscribers on Substack?
Do followers actually matter — or should you only care about subscribers?
Can followers really turn into paying supporters of your work?

In this video, I’ll break down exactly how Substack’s built-in social network works, how Notes plays into it, and why understanding the difference between followers and subscribers is crucial if you want to grow your audience and income on Substack.

You’ll learn:
✅ Why followers aren’t just “vanity metrics”
✅ How to turn casual followers into loyal subscribers
✅ Why subscribers matter most for monetization
✅ A step-by-step look at following, subscribing, and notifications inside Substack

The ultimate goal is simple — convert followers into subscribers.

📑 Table of Contents

0:00 — Intro: Followers vs Subscribers on Substack
0:07 — Why this matters for writers
0:13 — Substack Notes = Twitter for Writers
0:36 — What happens when you follow someone
1:07 — Why a follower is NOT a subscriber
1:18 — Why subscribers are a bigger deal
1:36 — The automatic connection between subscribers & followers
1:52 — Goal: Converting followers into subscribers
2:06 — You can only follow profiles (not publications)
2:22 — How subscription notifications work
2:49 — Example: Following for ongoing conversations
3:02 — The future: Substack stats on followers & conversions

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