How I Find Low-Competition Keywords That Actually Convert

Описание: E964: How I approach keyword research and why I believe it is one of the most valuable skills in SEO.

A lot of people try to automate keyword research or skip the manual work of looking through search results. That is a mistake. When you manually explore keywords and study the SERPs, you learn how people actually search, what language they use, and where real opportunities exist.

This focuses on finding low-competition keywords that are closer to the bottom of the funnel - the kinds of searches where people already know what they want and are actively looking for a solution.

I explain how I identify under-targeted keywords, how I evaluate search results, and how keyword research helps shape not just content, but also product positioning and messaging.

What you’ll learn:
How to use competitor rankings to discover relevant keyword opportunities
Why bottom-of-funnel keywords are often easier to rank for and more valuable
What to look for in SERPs to identify weak competition
How missing keywords in page titles and URL slugs signal opportunity
How to use Google Search Console to uncover keywords you are not properly targeting
A simple way to generate starting keyword ideas when you feel stuck
How to evaluate domain authority and relevance when judging ranking difficulty
Why thin content and weak search intent coverage create ranking openings
How keyword research helps you understand customer language and market demand
Why manually reviewing SERPs gives insights that automation misses

I also talk about how keyword research can make a niche feel much more attainable than it initially appears, and how consistently targeting smaller, relevant keywords builds the foundation needed to compete for larger terms over time.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Benefits of Keyword Research
01:29 Start With What’s Working
02:47 Prioritize Bottom-of-Funnel
03:14 Seed Keywords
04:49 Mine Google Search Console
05:11 The “Diabolical” Move
06:17 SERP Checklist
07:37 Beat Thin & Irrelevant Pages
09:45 Don’t Fully Automate
10:33 Wrap-Up

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

Edward Sturm on Grokipedia - https://grokipedia.com/page/Edward_Sturm

#searchengineoptimization #seo #digitalmarketing