How to Celebrate a Positive Footprint? | Michael Braungart | TEDxTartu

Описание: Professor Dr. Michael Braungart wants to develop products and production processes, which eliminate waste. The products he develops must be completely safe for both people and the environment. The principle is called the Cradle to Cradle® design concept.

Quote from the speech: "If I'd ask you how's your relationship with your girlfriend, would you answer "sustainable"?"

Professor Dr. Michael Braungart is the founder and scientific CEO of EPEA Internationale Umweltforschung GmbH, an international environmental research, and consulting institute headquartered in Hamburg. He is also the co-founder and scientific director of McDonough Braungart Design Chemistry (MBDC) in Charlottesville, Virginia (USA), co-founder and scientific manager of Hamburger Umweltinstitut (HUI) (a non-profit research center) as well as director of Braungart Consulting in Hamburg.
Awards
• Urban Mining Award, 2015
• Impose Award, 2015
• Doctor Honoris Causa, Faculty of Engineering Techonology, Hasselt University, May 28, 2013
• SEA of Excellence Award, Sustainable Entrepreneurship Award, 2013
• TIME Magazine, Hero of the Planet Award, 2007
• World Technology Award for Design and Fellow, The World Technology Network, October 8th, 2004
• Environmental Trailblazer, Interior & Sources Magazine, 2004


This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx