Success Story | Selling Into Hotels With Event Temple

Описание: Success Story. How a hotel tech vendor found success using marketing as sales.

Set-up: Many suppliers and vendors are frustrated with hotels ignoring their sales pitches.

1. Can you explain why you think relationship marketing is important to today's sellers?

2. What specifically have you been utilizing this strategy for Event Temple?

3. What have been the results in terms of growth over the past 12 months?

4. How should someone new to Relationship Marketing start?


ATTENDEES:
Trevor MacLean, Event Temple
Cory Falter, Lure Agency


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Description:

Join us on InnSync as Cory dives into a compelling discussion with Trevor MacLean, Director of Partnerships at Event Temple. Discover how they've transformed the approach to selling hotel technology by prioritizing education and relationship marketing, significantly outpacing traditional sales strategies in the hospitality industry. This episode unveils the secrets behind their rapid growth and the importance of aligning with the modern buyer's journey.

Timestamps:

[00:00:00] - Introduction: The Shift from Sales to Marketing in Hotel Tech
[00:00:25] - Meeting Trevor MacLean from Event Temple
[00:00:40] - Welcome & Background
[00:01:02] - Event Temple's Mission & Vision
[00:01:42] - The Rise of Relationship Marketing
[00:02:06] - Understanding Hospitality as a Relationship Business
[00:03:17] - The Power of Educating and Building Trust
[00:04:13] - Event Temple's Approach to Thought Leadership
[00:05:31] - Driving Growth through Quality and Education
[00:06:47] - Event Temple's Impressive Growth Trajectory
[00:07:07] - The Importance of an Inbound Strategy
[00:08:42] - Advice for Vendors Considering a Shift to Inbound Marketing
[00:09:47] - Starting Points for Transitioning to Educational Marketing
[00:11:22] - Overcoming Sales Resistance with Content Marketing
[00:13:14] - Future Endeavors & How to Connect with Event Temple

Summary:

In this episode of InnSync, Cory talks with Trevor MacLean from Event Temple about their innovative approach to marketing in the hotel technology sector. By focusing on education, relationship building, and thought leadership, Event Temple has doubled its growth and set a new standard for success in the industry. Trevor shares invaluable insights on the importance of adapting to the modern buyer's journey, demonstrating how traditional sales strategies are evolving into a more educational and trust-based approach.

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We are Lure Agency and we ❤️ R&R (relationships and revenue).

As a Hospitality B2B marketing agency, we seamlessly blend data-driven decisions with creative flair through our unique "Science and Soul" approach. Our passion is helping independent resorts, tech companies and anyone serving the hospitality industry succeed using the right mixture of human connection and tailored strategies.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Learn more at www.lureagency.com.

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