Google Deep Dive Podcast: Alchemy - The Power of Ideas That Don't Make Sense by Rory Sutherland

Описание: Watch two AI-generated podcast hosts discuss the book "Alchemy" by Rory Sutherland. In this book Sutherland argues that pure logic is often insufficient to understand and solve human problems.

He explores "psycho-logic," which takes into account subconscious factors and perceptions, often overlooked by conventional logic. Through examples in marketing, consumer behaviour, and design, Sutherland demonstrates how ideas that may seem irrational can be effective by influencing human psychology.

He advocates the importance of challenging assumptions, exploring unconventional solutions, and recognising the impact of perception on reality. The book is a call to think more creatively, intuitively, and less logically, in order to find more effective solutions to complex problems.


📚 Link to the book: https://amzn.to/40iHQ2j

💡 Also check out the book: "From Zero to Hyperpersonalisation – Marketing, CRM, and Automation Strategies with Artificial Intelligence in the MarTech Era."

This book by Tiago J. C. Sousa, now available on Amazon, explores the evolution of marketing, from the industrial revolutions to the digital age and hyperpersonalisation. It covers the technologies driving this transformation, such as CRM, marketing automation, and artificial intelligence, and how they can be used to build long-term customer relationships.

📚 Amazon: https://amzn.to/3AdeK9O

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