Tutorial on a Complete Marketing Mix Modeling Project using Cassandra Free MMM builder

Описание: Hi in this video I’m gonna teach you on how to run a Marketing mix Modeling Project using Cassandra Free MMM builder

You can try it for free here: https://bit.ly/mmm_builder

The episode is structured as:

0:00 intro to the MMM project
0:35 How to structure a Marketing Mix modeling Dataset
3:16 Exploration Analysis
5:29 Get Started with Cassandra MMM builder
7:10 Defining Adstock and Diminishing returns
9:29 Start the training of your Marketing Mix Model
10:30 Choosing the right Marketing Mix Model
14:00 Decomposition MMM analysis over time
16:00 Marketing Mix Modeling Budget Allocator
18:00 Diminishing Returns and Adstock Analysis
19.00 Seasonality analysis
19:45 Try it for Free https://bit.ly/mmm_builder