The TikTok Shop Playbook for Scaling Brands
Автор: Darkroom
Загружено: 2025-08-18
Просмотров: 294
Описание:
The TikTok Shop Playbook is here.
In this episode, Lucas DiPietrantonio (CEO, Darkroom) and Sam Habibi (CEO, Spotlight Media) break down what it really takes to scale on TikTok Shop. They dive into the economics, creator relationships, and strategies that separate the winners from the rest.
⏱ Watch the key sections:
00:09:18 – How to approach creator-product fit the right way
00:15:03 – How TikTok Shop growth fuels Amazon and retail performance
00:16:16 – Why TikTok Shop is more than a sales channel
00:17:38 – The economics every founder and CMO must understand
If you’re building or scaling a consumer brand, this playbook will show you how to think about TikTok Shop as part of your growth engine.
Lucas' Channels:
Youtube: @darkroomlucas
LinkedIn: / lucasdipietrantonio
Instagram: / lucasjames
X: https://x.com/darkroomlucas
#tiktokshop #ecommercestrategy #DarkroomAgency #SamHabibi #socialcommerce
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